LinkedIn is usually the most important social media platform for B2B marketing which can also be a valuable way to recruit and network. It is also a great educational resource, as small business owners and entrepreneurs can learn from interacting with other business owners.
Like all social media sites, LinkedIn is a pretty crowded platform, so putting in a little extra effort to stand out can go a long way. Here are some tips for making the most out of LinkedIn:
- Get your photo right
Your profile picture should be current, high-definition, and representative of your business persona. You should not use a photograph of you in a social situation if it does not accurately reflect what you do in the business world.
- Make sure your recommendations accurately depict your achievements
Do not be shy about asking people for recommendations; that is what LinkedIn is there for. Similarly, going out of your way to give people deserved recommendations will help you to boost your network.
- Be vocal
Write posts or start groups to talk about the things you are interested in. An active and presence is the best way for you to increase your exposure, and it is likely that you will learn something in the process.