Social media, like any other marketing medium, requires planning for success. A social media plan provides businesses with a strategy for social media activities, tactics and most importantly, a budget. A social budget helps to ensure time and resources are […]
Employers hold the responsibility of providing a workplace environment which is free from discrimination. Under the Fair Work Act 2009, unlawful workplace discrimination occurs when an employer takes adverse action against an employee or prospective employee because of the following […]
Cultural fit should be considered just as important as competency when making recruitment decisions to benefit your long-term business. Failing to consider cultural fit can lead to plummeting business productivity, poor performance, lost opportunities, poor public relations and high staff […]
Discounting is a popular pricing strategy and when used appropriately can help drive business growth. Discount pricing can help to maximise sales and profit by encouraging new sales from inactive customers, attracting new customers and encouraging undecided customers to purchase […]
Pre-retirees can take advantage of a range of strategies to boost their nest egg. Here are three popular ways to top up your retirement savings: Maximise contributions Take advantage of the concessional (pre-tax) and non-concessional (after-tax) contributions by contributing as […]