For most small businesses, generating customer leads is the ultimate benefit of creating and maintaining a social media presence. But to make social media an effective lead generation machine, the first things businesses need to do is to generate a […]
Self-managed superannuation funds (SMSF) are governed by the rules set out in the trust deed, therefore, trustees need to ensure any actions do not breach the rules in the deed. As the trust deed is a legal document providing the […]
One of the more challenging aspects of managing staff is working out how to keep them motivated. Motivated employees are not only more productive but they are less likely to want to leave your business. Fortunately, motivating employees does not […]
With so many charities competing for donations, it can pay to spend time researching to make sure your money is used for the cause you want to support. Just as important to making sure that the charity you donate to […]
Since many businesses experience a boost in profits around holidays and special events, it pays to adjust your marketing based on seasonal sales opportunities. A marketing campaign that capitalises on current trends and upcoming seasons provides businesses with the opportunity […]